ForAlive

ForAlive is a Japanese action-sports company based in Gifu and Nagoya, offering snowboarding and longboarding products through its own brand and a portfolio of partner brands. It works with OES to develop and refine snowboard models for Japanese riders, snow conditions, and terrain. The OES range includes alpine race, carving, freeride and freestyle, boardercross, and junior boards, with options designed for different riding styles and levels of power and flexibility. OES snowboards and ForAlive bindings have been registered as official equipment by the Japan Snowboarding Association.

ForAlive also represents PRISM, a longboard brand established in 2016 by leading riders. Its lineup includes cruiser and downhill boards, with selected models equipped with Caliber longboard trucks and prepared wheels. The company’s other brands include Kahalani trucks, Riot bushings, and Predator helmets. ForAlive supports customers through a network of Japanese dealers, where products may be available for display, purchase, or order, and provides a contact point for questions and inquiries.