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Hex Code
Color name
RGB
HSL
CMYK
#E21B24
Alizarin Crimson
226, 27, 36
357, 79, 50
0, 88, 84, 11
#FDD79A
Cherokee
253, 215, 154
37, 96, 80
0, 15, 39, 1
#1EB7EA
Picton Blue
30, 183, 234
195, 83, 52
87, 22, 0, 8
**Lazada Group** is a pioneering eCommerce platform founded in 2012 and based in Southeast Asia, connecting shoppers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the region’s leading online marketplace, Lazada boasts the largest selection of brands and sellers, with a vision to serve 300 million customers by 2030. Originally becoming part of the Alibaba Group in 2016, Lazada harnesses advanced technology and logistics capabilities to provide a seamless shopping experience.
The platform features **LazMall**, the biggest virtual mall in Southeast Asia with over 32,000 renowned international and local brands, ensuring 100% product authenticity and offering consumers fast delivery with a 15-day return policy. The **Lazada Marketplace** enables retailers to reach millions of customers, supported by comprehensive services including secure payments and customer care. Additionally, Lazada’s cross-border initiative connects Southeast Asian consumers with international brands, offering a diverse range of products while leveraging Alibaba’s extensive logistics capabilities for efficient delivery.
Brand industry
E-commerce and Shopping
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