Formato Criativo de Conteúdo (FCC) is an online education program created by Brazilian content creator Hanah Franklin. It teaches creators and businesses how to develop Instagram videos designed to attract attention, grow an audience, build authority, and support sales. Franklin says her approach draws on analysis of viral videos, neuroscience, and audience behavior, and presents it as an alternative to relying on trends or guesswork.

The program is organized into three stages. Engenharia Reversa provides validated content formats and ready-to-adapt scripts; Assinatura Viral helps students add their own personality and create recognizable formats; and Funil Fantasma focuses on calls to action and turning viewers into customers. Lessons also cover filming, camera positioning, lighting, on-camera performance, mobile editing, sound effects, transitions, and equipment choices. The offer includes an idea-generation class featuring suggestions for 32 niches.

Franklin says she has nearly 700,000 followers and has taught more than 40,000 students. FCC is aimed at creators at different experience levels, including those starting with small accounts and basic equipment.