FPG

Forrest Performance Group (FPG) is a sales training and performance company serving local and regional businesses, particularly homebuilders, remodelers, contractors, and in-home sales teams. Its approach is designed to help companies compete with larger national rivals by improving sales conversion and protecting margins rather than relying on discounts. FPG’s 3:5 Forrest Freedom Framework focuses on changing sales behavior through four areas: beliefs, language, process, and accountability. The company presents its work as a tailored system installed around each team’s buyers, products, ticket size, and sales environment—not a one-size-fits-all seminar.

FPG offers training for new-home sales, in-home and B2C sales, roofing, and sales management, alongside its Warrior Selling Program and 5/4/3 Factor Course. Other services include a Revenue Operating System, fractional sales leadership, sales recruiting, live sales bootcamps, and events and keynotes for sales teams and leaders. The company also provides resources through its blog, courses, and store. FPG emphasizes practical, repeatable sales processes and enforced standards to help teams lead buyers through decisions and communicate value with confidence.