FPG

Forrest Performance Group (FPG) is a sales training and performance company serving local and regional businesses, particularly homebuilders, remodelers, contractors, and in-home sales teams. Its approach is designed to help companies compete with larger national rivals by improving sales conversion and protecting margins rather than relying on discounts. FPG describes its 3:5 Forrest Freedom Framework as a behavior-change system that addresses beliefs, sales language, repeatable processes, and accountability.

Programs are tailored to a team’s buyers, ticket size, and selling environment, with support for new home sales, in-home and roofing sales, and sales management. FPG also offers a Revenue Operating System for aligning sales and marketing, fractional sales leadership, sales recruiting, live sales bootcamps, and events and keynotes for sales teams and leaders. The company’s site features training courses including the 5/4/3 Factor Course and Warrior Selling Program, along with customer reviews and resources.

FPG positions its services as practical, customized implementation intended to help teams lead buyer decisions, communicate value clearly, and establish consistent performance standards