Unclaimed brand
Add The Good Stuff to your coffee — a scoop of clinically-studied ingredients for energy, focus, and joint support. Functional foods, driven by science.
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Hex Code
Color name
RGB
HSL
CMYK
#B76349
Chestnut
183, 99, 73
14, 43, 50
0, 46, 60, 28
#DAC6B5
Akaroa
218, 198, 181
28, 33, 78
0, 9, 17, 15
#232323
Mine Shaft
35, 35, 35
0, 0, 14
0, 0, 0, 86
For Wellness creates science-driven functional foods designed to support everyday energy, focus, recovery, hydration, sleep, and joint health. Co-founded by performance coach Dave Phillips, the brand draws on approaches used in elite sport and adapts them for daily routines. Its products are made to complement habits customers already have, such as drinking coffee or enjoying a snack.
The Good Stuff Coffee Booster is a signature product, featuring ingredients such as collagen, MCTs, and L-theanine, with a zero-sugar formula available in a pouch and portable travel sticks. The range also includes functional gummies for recovery, hydration, and focus, plus superfood bites for calm, energy, and cognitive support. For Wellness highlights its clinical research approach, ingredient information, and products made in NSF- and GMP-certified facilities; some offerings carry NSF Certified for Sport certification. The company also notes that eligible purchases may qualify for HSA/FSA payment through Truemed, subject to individual assessment. With products for home and on-the-go use, For Wellness aims to make performance-oriented nutrition convenient and enjoyable.
Functional coffee boosters
NSF Certified for Sport gummies
Collagen and MCT coffee supplements
Electrolyte hydration gummies
Functional energy and focus bites
How do I download the For Wellness logo?
The For Wellness logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does For Wellness' branding look like?
The FOR WELLNESS wordmark is a bold, condensed uppercase logotype, with the brand name itself serving as the visual signature rather than a separate emblem. Its identity pairs strong, compact lettering with a warm neutral palette, earthy terracotta accents and deep greens, using athlete and product photography alongside clean, spacious layouts and crisp benefit-led typography.
What are For Wellness' brand colors?
The For Wellness color palette uses the hex codes #B76349, #DAC6B5 and #232323.
The For Wellness name, logos and brand assets are trademarks of For Wellness and its affiliates. Brandfetch isn't affiliated with or endorsed by For Wellness. Their use is subject to For Wellness's brand guidelines.
