The Forzaic Group

The Forzaic Group is an agency focused on building the business of women’s volleyball through marketing, strategic partnerships, and brand activations. Founded by Brianna O’Neil, the firm draws on her experience in business consulting and her background as a volleyball player and coach. Its work connects brands, athletes, and volleyball programs, with an approach grounded in firsthand knowledge of the sport and its community.

For athletes in indoor and beach volleyball, from high school through professional levels, The Forzaic Group offers recruiting and name, image, and likeness guidance, personal brand strategy, and help identifying opportunities to make an impact beyond competition. For brands, it supports authentic access to volleyball through audience insight, athlete and property partnerships, and live events. The agency also works with clubs, college athletic departments, and professional teams on partnership strategy, marketing materials, and fan engagement. The Forzaic Group aims to help clients navigate volleyball’s growth while building meaningful relationships across the sport.