FreakOut Holdings is a Japanese holding company that oversees a group of businesses working across advertising technology, influencer marketing, and sports talent management. Its group includes FreakOut, which launched Japan’s first demand-side platform (DSP); UUUM, which works in influencer marketing; and UDN SPORTS, which manages athletes. Together, these companies provide services connecting brands, creators, audiences, and athletes through digital media and talent-related activities.

Guided by the message “Give People Work That Requires A Person,” FreakOut Holdings highlights the value of human contribution in a changing workplace. The group shares corporate information, leadership messages, company history, news, press releases, and investor relations updates through its website, alongside recruitment information and articles about its work and organizational culture. Recent group topics include AI-supported advertising operations, creator video content, and the economic impact of online personalities. FreakOut Holdings presents itself as a parent organization bringing together distinct companies and capabilities, while sharing developments from across the group with customers, investors, prospective employees, and the wider public.