Fragrances of the World

@fragrancesoftheworld.com

Regarded as the perfume experts’ expert, Michael Edwards’ dedication, devotion, knowledge, commitment and passion is unrivalled. His innovative contribution to the fragrance industry over the past three decades is momentous. In developing a guide for fragrance retailers in 1983, which categorised 323 fragrances, Michael made his first leap into what would become the industries ‘go to’ guide. His aim, “to make fragrance selection an exciting journey rather than a difficult chore,” changed fragrance vending forever. Fragrances of the World is now growing making it the industry’s most comprehensive reference. It remains the only independent and impartial guide, with Michael accepting no advertising or fees for fragrance listings. Edwards developed the Fragrance Wheel, an olfactory ‘map’ explaining relationships between 14 fragrance families. The wheel has since become a universal icon of perfume classification and essential selling tool. In 1996 Michael’s book, Perfume Legends: French Feminine Fragrances revealed the secret world of perfumery, instantly becoming a cult classic. It is now considered one of the most significant books written on modern perfumery. In 2005 Edwards introduced FragrancesoftheWorld.info - the only fragrance database that sorts and cross-references, more than 30,000 fragrances by classifications, pyramid and accord notes, perfumers and bottle designers, bottle images, house and corporate groups, gender, country, and year of launch. The online database offers such a wealthy source of information that the industry recognised Michael twice with the highly prestigious FiFi award for Technological Breakthrough. Today, Edwards is a nomad by necessity. He divides his time between Sydney, Paris and New York in order to stay abreast of the market, keep in touch with the avalanche of new launches - from just 130 in 1993 to more than 2,200 in 2017. Edwards and his team evaluate and classify every new fragrance and cross-check their classifications wit

fragrancesoftheworld.com

Fragrances of the World's Company Logos

Fragrances of the World's Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#9F2C31

Stiletto

159, 44, 49

357, 57, 40

0, 72, 69, 38

#F8A1B2

Illusion

248, 161, 178

348, 86, 80

0, 35, 28, 3

#33715A

Amazon

51, 113, 90

158, 38, 32

55, 0, 20, 56

About Fragrances of the World

Michael Edwards is a world-renowned expert in the fragrance industry, with over 30 years of experience as an innovator, educator, and advocate. The team at Fragrances of the World works tirelessly to ensure the accuracy of their records, constantly updating their database with new additions, discontinued products, and changes in brand ownership. Their enhanced visualization features allow users to quickly access valuable insights, making it an essential selling tool for fragrance houses and retailers. Michael's proprietary algorithm and A.I. technology provide subscribers with instant access to meaningful data, both in-store and online.

The dedicated team at Fragrances of the World is made up of detail-driven professionals, ensuring the accuracy and relevance of their work. From fragrance evaluators to technology and legal partners, each member plays a crucial role in maintaining the exacting standards of the brand. With Michael's vision and the team's expertise, Fragrances of the World remains an indispensable resource for anyone passionate about the art and science of perfumery.