FRAMED EWE Optical

Framed EWE is an independent eyewear retailer serving customers online and at locations in Phoenix and Los Angeles. Established in Phoenix in 2012, the brand curates distinctive frames from established designers and emerging labels, including Jacques Marie Mage, MOSCOT, Chrome Hearts, Garrett Leight, AHLEM, LINDBERG, AKILA, Brain Dead, Kuboraum and FOLC. Its selection includes eyeglasses, sunglasses, readers, blue-light glasses, accessories and lenses, with collections available from a range of independent brands.

Beyond shopping, Framed EWE offers eye exams, prescription lenses and eyewear fittings, supported by a boutique optical experience and personal assistance to help customers find suitable frames. The business welcomes both local visitors and online shoppers, emphasizing attentive service and access to hard-to-find designs. Its stores bring together carefully presented eyewear and distinctive interiors, reflecting the brand’s adventurous personality. Framed EWE also describes its work as supporting independent eyewear designers and local communities, making it a destination for customers seeking alternatives to widely available styles.