BAT France

BAT is committed to promoting a smoke-free future in France, driven by the vision of a tobacco-free society. Their innovative approach includes the development of nicotine pouches, which are smoke-free and combustion-free alternatives to traditional tobacco products. These pouches, made from permeable fabric, contain pharmaceutical-grade nicotine and are designed for adult nicotine users looking for alternatives. Unlike traditional tobacco products, they do not contain tobacco and can be discreetly placed between the lip and gum, allowing for nicotine absorption through the oral mucosa.

With a focus on responsible usage, BAT emphasizes that these pouches are for adults only and are not without risks, as they contain nicotine, a substance known for its addictive properties. They aim to provide consumers with essential information on safe use while highlighting the potential of nicotine pouches as a harm reduction strategy. Through research and regulatory engagement, BAT continues to advocate for safer nicotine products as part of its broader commitment to public health and smoking cessation efforts.