The המרכז לקידום זכיינות בישראל | Petah Tikva is Israel's premier franchise promotion center, dedicated exclusively to advancing franchised enterprises. Since its establishment in 2001, the center has offered a wide range of services to its clients. These services include comprehensive business consulting, access to a vast franchising chain database, and detailed general information through articles, news items, and tutorials.

For franchisees, the center provides assistance throughout the franchise acquisition process, from franchise selection from Israel's largest database of franchising chains to conducting economic feasibility studies, helping with raising capital (up to NIS 850,000), and offering legal advice. For franchisors, the center helps in identifying, screening, and recruiting master and conventional franchisees, locating appropriate commercial real estate, improving business models, drafting regulations, and training franchisees. With their extensive expertise and resources, המרכז לקידום זכיינות בישראל | Petah Tikva is the go-to organization for anyone interested in franchising opportunities in Israel