Franco Bikes

Franco Bicycles is a direct-to-consumer bicycle brand that began in 2007 with a focus on fast road bikes. Since then, it has expanded its lineup to serve riders drawn to both paved roads and dirt, offering premium road, gravel, and commuter bicycles, as well as e-bikes. The brand presents its bikes as designed with riders in mind and shares insights from conversations with customers to guide how it builds and specs its models.

Beyond bicycles, Franco offers apparel, gear, and other goods, alongside limited-edition designs such as its Grimes: Waves release. Customers can explore the collection online, browse stories about bikes and riding, and sign up for updates on products, events, and promotions. For people considering a new bike, Franco provides demo opportunities, including scheduled demo days or appointments, so riders can experience gravel or electric bikes. Its trade-up program lets customers put an existing bike toward a new purchase. Through its products and services, Franco supports riders as they discover, equip, and enjoy their next ride.