Freddie Star is a children’s Christmas brand created by Kelly Alls, a childcare expert, mother and grandmother with more than 30 years of experience supporting children and families. The brand’s central idea is a comforting Christmas Eve tradition that helps children feel reassured that Father Christmas can find them wherever they are, including when they are staying away from home or adjusting to a change in routine.

Its featured product is a gift set for children aged 3–8, priced at £29.99. The set includes A Star For Christmas Eve, a beautifully illustrated hardback storybook, and a soft Freddie plush companion that glows in the dark, presented in a premium gift box. Families can read the story together before bedtime, then place Freddie beside the child’s bed as part of the Christmas Eve ritual. The story and glowing character are designed to encourage reading, shared family time, imagination and a sense of comfort at bedtime.