Hex Code
Color name
RGB
HSL
CMYK
#FFC321
Lightning Yellow
255, 195, 33
44, 100, 56
0, 24, 87, 0
#22253F
Ebony Clay
34, 37, 63
234, 30, 19
46, 41, 0, 75
#F8F7F3
Pampas
248, 247, 243
48, 26, 96
0, 0, 2, 3
Fred Rouse is a luxury clothing brand founded in 2023 by the Rouse family to honor the life and legacy of their grandfather, Fred Rouse. Its identity carries a message of remembrance: the brand’s logo pattern includes hackberry leaves in tribute to Mr. Rouse and others affected by lynching and racial terror violence. The company presents its clothing as more than fashion, using the brand to give voice to people who have been forgotten.
The collection includes T-shirts, polos, French terry hoodies, joggers and shorts, alongside accessories such as beanies and baseball caps. Products feature details including cotton, relaxed-stretch Dri-Fit fabric and French terry, with listed styles available in multiple sizes and colors. Fred Rouse also offers gift cards.
The brand emphasizes craftsmanship, quality control and ethical, sustainable sourcing. Its stated aim is to combine luxury and lifestyle with thoughtful design and a commitment to honoring history. Customers can shop online and access order tracking, customer support, and policies for returns, exchanges and repairs.
Brand industry
Luxury
Company type
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Year founded
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Company size
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How do I download the Fred Rouse logo?
The Fred Rouse logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What are Fred Rouse's brand colors?
The Fred Rouse color palette uses the hex codes #FFC321, #22253F and #F8F7F3.
The Fred Rouse name, logos and brand assets are trademarks of Fred Rouse and its affiliates. Brandfetch isn't affiliated with or endorsed by Fred Rouse. Their use is subject to Fred Rouse's brand guidelines.
