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Hex Code
Color name
RGB
HSL
CMYK
#FF5500
International Orange
255, 85, 0
20, 100, 50
0, 67, 100, 0
#8E2400
Peru Tan
142, 36, 0
15, 100, 28
0, 75, 100, 44
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, connecting customers across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and logistics to deliver an extensive selection of products from over 32,000 brands and sellers. Central to its operations are three key pillars: robust logistics that ensure fast delivery, innovative technology facilitating a smarter shopping experience, and secure payment options that simplify transactions for customers.
Lazada's offerings include LazMall, a virtual mall launched in 2018, which guarantees product authenticity and a seamless return policy, alongside a comprehensive Marketplace catering to over 18 product categories. Additionally, Lazada's cross-border services enable international brands to reach Southeast Asian markets, supported by Alibaba's powerful logistics and technology infrastructure. With a vision to serve 300 million customers by 2030, Lazada continues to redefine retail in the region, blending shopping with entertainment while ensuring customer satisfaction at every step.
Brand industry
E-commerce and Shopping
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