Free Grape Society is an online wine marketplace connecting consumers with independent European winemakers and the people who know their wines. Customers can explore and order wines directly from producers, with free shipping from the winery to their door in supported markets. The selection features family-owned wineries and wines from regions including Italy, France, Spain and the Czech Republic, with options ranging from individual bottles to curated mixboxes and samples.

The Society brings together winemakers and independent wine experts, whose recommendations, tasting notes and personal advice help customers discover wines suited to their tastes. Experts also host wine tastings and share guidance about wines and regions. Producers are introduced to the Society before joining, and their wines are tasted before being listed. The site presents producer stories and first-hand messages alongside expert picks, helping customers learn about the people and places behind each bottle. Free Grape Society also offers services for wineries and restaurants, and invites members to join its community of wine enthusiasts.