Free. Period. is a UK initiative working to make essential period products more accessible and help address period poverty. Created by women, the brand provides free 100% organic tampons in locations such as cafes, gyms and restaurants, with products funded by advertising from companies seeking to reach women. Customers can also order tampons online and pay for delivery, making them available for home use.

Its current product is a box of 35 regular-flow, non-applicator tampons made from GOTS-certified organic cotton. The tampons are fragrance-free and made without bleach or pesticides. The box is offered at no product cost, and the company currently limits orders to one box per person per month as it works to reach more women.

Free. Period. also invites advertisers to support the initiative by featuring their brands on its product boxes, and encourages businesses to stock its tampons. Through its products, advertising partnerships and public engagement, the brand aims to ensure that period supplies are not a financial barrier.