Money Robot offers SEO tools designed to help website owners improve organic visibility and build backlinks. Its website promotes a free rank checker that lets users enter a website and keywords to check search positions, alongside guidance on tracking rankings, monitoring competitors, interpreting SEO metrics, and using trends to inform content improvements. The guide describes checking keywords across locations, languages, and device types, and reviewing position changes over time to spot growth or declines. The tool is presented as a straightforward starting point for bloggers, online stores, and businesses seeking to better understand search performance without a paid marketing budget.

The company also promotes backlink-checking functionality, allowing users to enter a website to review its backlinks. Money Robot describes its link-building software as a way to create backlinks quickly and presents it as a product used by more than one million customers. The site includes pricing and testimonial sections, as well as options to start for free or log in.