Freez Clothing is a renowned fashion brand based in Brisbane, QLD. The brand was established in 1993 by founder Lisa Allen, who purchased her first brick and mortar store in Gymea, NSW. With a background in fashion as a sales rep, Lisa successfully expanded the business and opened three additional stores in Engadine, Padstow, and Jannali.

In 2000, Lisa scaled back to two stores to focus on raising a family, and in 2007, she and her husband Mick made the bold decision to launch the Freez online store, taking the brand to the World Wide Web. Over the years, Freez has grown steadily, and in 2014, the brand ventured into wholesale, becoming stocked in numerous boutiques and online stores across Australia, New Zealand, and beyond. In 2019, Lisa and Mick relocated to sunny Queensland, where they now operate the wholesale side of the business while continuing to serve customers worldwide through their online store.

They also launched a new label called Bee Maddison, offering quality fashion to a wider range of customers. Not only does Freez offer a wide range of trendy clothing for women, including dresses, tops, jumpsuits, bottoms, and more, but Lisa also works closely with other retailers, mentoring small business owners and guiding them through their fashion brand journey. Freez has been recognized and nominated for various awards in the industry, and the brand envisions a promising future as it continues to evolve