FreshCUP is a brand offering compact dishwashers for offices, institutions, businesses and private customers. Its machines wash cups, saucers, plates and cutlery in cycles starting at 30 seconds, providing a practical alternative to disposable tableware and conventional office dishwashers. The company states that its appliances sanitize items by eliminating 99.9% of bacteria, and that switching from disposable cups can reduce purchasing costs by up to 30%.

FreshCUP serves a range of workplaces and organizations, including schools, coworking spaces, clinics, dental practices and banks, as well as individual households. The site provides information about suitable solutions, instructions, approvals and standards, customer recommendations, service requests and ordering support. A savings calculator helps prospective customers estimate potential reductions in spending and disposable-cup use.

The brand also offers BIOCLEANSER cleaning cartridges, described as biodegradable and recyclable. According to the site, a cartridge can wash up to 400 cups or 1,000 espresso cups. FreshCUP presents its products as a way to maintain clean, polished tableware while reducing reliance on single-use plastics.