Frido is an Italian brand founded by Alessandra and Mirko, creating handmade, customizable accessories for dogs, cats and horses. Each item is made in their workshop in the province of Verona, with close attention to detail and options to tailor products to individual pets. The brand emphasizes carefully selected, high-quality materials designed for comfort and practical use by both animals and their owners.

Frido’s range includes collars, leads and harnesses in several styles and materials, including Biothane, waterproof fabric, paracord, rope and leather. Customers can choose from buckle and clip collars, ID-tag collars, adjustable leads, long lines and harnesses, including adjustable H-style designs. The shop also offers training toys, EVA foam balls and rings, travel bowls, pet ID tags, walking accessories and products for groomers.

Frido provides pre- and post-purchase assistance, including advice and online consultations. Made-to-order items are stated to ship within 15 working days. The brand offers secure payment options and free shipping within Italy on orders over €90.