Friedhold is a German service that helps farms sell meat directly to customers in their region. Trusted by more than 500 farms in Germany and Austria, it combines an online farm shop with marketing support and tools to simplify the administration of direct sales. Farmers can offer meat for advance order, including whole-animal sales before slaughter, with customers able to see what remains available and select products priced by weight range.

The platform automates tasks such as managing orders, preventing double bookings, preparing invoices and delivery notes, sending customer emails, and exporting monthly figures for tax advisers. Friedhold also creates and manages Facebook and Instagram advertising from photos or short videos supplied by farmers; farmers pay the advertising spend, with no agency fees. Its Bauerndiele app helps regional shoppers discover participating farms, and its online seminars share practical guidance on topics such as product ranges, pricing, repeat customers, and internet advertising.