Friendly WiFi is a trusted initiative launched to provide assurance of safety in public WiFi usage. Recognized by its distinctive symbol, Friendly WiFi certifies that public WiFi networks are safe and filtered, enhancing users’ online experience. Developed in collaboration with the UK Council for Child Internet Safety and under the auspices of RDI (UK), Friendly WiFi aims to protect users, especially families, from inappropriate content while accessing the internet at various venues like retailers, hotels, and transport services.

The brand’s offerings include WiFi industry certification services, web filtering solutions, and robust safety advice for users. They also provide innovative tools, such as a free cyber risk assessment and a suicide prevention tool, to further safeguard online interactions. Friendly WiFi promotes accredited service standards to ensure that users can confidently connect to a secure network, knowing that their online safety is prioritized. By uniting operators and venues under a single certification framework, Friendly WiFi champions a safer internet environment for everyone.