FoFF (Friends of Family Farmers) is a brand dedicated to promoting and protecting socially responsible farming in Oregon. With a shared belief in the importance of a food system that respects the land, treats animals humanely, sustains local communities, and provides a viable livelihood for family farmers, FoFF has become a vital voice for independent family farmers, food advocates, and concerned citizens. Through their membership program, FoFF has achieved significant victories, such as stopping factory farm proposals that could harm neighboring farms and communities.

They have also implemented support mechanisms like the Oregon Pasture Network and Oregon Farm Link, which provide valuable resources to family farms. To further their objectives, FoFF has developed a new Strategic Plan with ambitious ideas. Their goals include encouraging more Oregonians to support small and mid-sized family farms, advocating for public policies favorable to these farms, and increasing the amount of Oregon land in production consistent with family farm values.

By mobilizing a larger and more diverse base, Friends of Family Farmers aims to create a sustainable and thriving future for Oregon's family farming community