Von Wegen Schuhe
@frlmueller.at
Monochrome and geometrically reduced: a black wordmark, one typeface, generous white space. The design stays a deliberate frame – the colour comes from the brands and shoes in the store.
Von Wegen Schuhe's Company Logos
Von Wegen Schuhe's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About Von Wegen Schuhe
Von Wegen Schuhe is a curated sneaker store in Feldkirch, Austria, built around European brands you won't find on every high street. Its permanent line-up features Flower Mountain, P448, Diadora, Satorisan and The Mercer Brand, each chosen for craft and character rather than name recognition. Every four months a rotating highlight brand joins the floor, giving regulars a reason to come back and discover something new.
The store is designed like a small museum: each brand gets its own exhibition panel telling its verified history, alongside an iconic model displayed as a hands-on exhibit. Customers leave with a printed care card for their specific brand, so the advice continues long after the purchase. The name says it all — "von wegen" is German for "no way, think again": no way this is mass-market, and no way you'll leave without knowing where your shoes came from
Brand industry
E-commerce and Shopping
Company type
Public Company
Year founded
2026
Company size
2-10 employees
