Frolics Digital is an advertising technology brand offering a comprehensive supply-side platform (SSP) for managing and growing advertising revenue. Its unified platform serves publishers and advertisers across digital banner, digital out-of-home (DOOH), and over-the-top (OTT) channels, with workflows designed to align with Google Ad Manager standards.

For publishers, Frolics Digital provides tools to manage profiles, inventory, placements, and creative sizes, alongside performance analytics and automated revenue sharing, invoicing, and payment tracking. Advertisers can organize campaigns through an Order, Campaign, and Line Item hierarchy, apply targeting by factors such as location, device, and audience, and use CPM, CPC, CPA, or vCPM bidding strategies. Multi-level approval workflows help track the review of orders, campaigns, and creatives.

The platform also features real-time reporting, audit trails, role-based access controls, and financial management. For DOOH operations, it supports inventory synchronization, player integrations, deployment to screens, and proof-of-play verification. Frolics Digital offers documentation, API references, integration guides, and interactive demonstrations of banner formats, including carousel, video, parallax, and overlay ads.