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Hex Code
Color name
RGB
HSL
CMYK
#2ABBE8
Picton Blue
42, 187, 232
194, 81, 54
82, 19, 0, 9
#F2A491
Tacao
242, 164, 145
12, 79, 76
0, 32, 40, 5
#002C80
Resolution Blue
0, 44, 128
219, 100, 25
100, 66, 0, 50
Lazada Group, founded in 2012 and headquartered in Southeast Asia, is the region’s premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada combines advanced technology, robust logistics, and secure payment solutions to revolutionize the retail experience for over 300 million projected customers by 2030.
Lazada offers a diverse range of products and services through its key offerings. LazMall, launched in 2018, is Southeast Asia's largest virtual mall, featuring over 32,000 authentic brands with guaranteed fast delivery and a 15-day return policy. The Lazada Marketplace empowers retailers by providing access to millions of customers, along with essential services such as secure payments and marketing analytics across 18 product categories. Additionally, Lazada's Cross-Border initiative connects local brands to international markets, making it a gateway for global commerce.
With a commitment to innovation, Lazada continuously enhances the shopping experience through emerging technologies and a comprehensive logistics network.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Company size
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Custom machine-learning models
AI workflow automation
Business intelligence and data analytics
AI strategy consulting
Generative AI development
How do I download the Lazada logo?
What does Lazada's branding look like?
The Frost Advance wordmark is a clean, bold sans-serif name with “Frost” in blue and “Advance” in purple, without a separate emblem. Its visual system pairs strong geometric sans-serif headlines with restrained body text, a blue-to-purple gradient as the primary brand treatment, purple and blue accents, and pale neutral backgrounds; simple line illustrations and spacious, modular sections keep the technology imagery approachable.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #2ABBE8, #F2A491 and #002C80.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
