Unclaimed brand
For more than 100 years, FTD has stood for quality, creativity and worldwide floral delivery. Our network of florists continues to be the lifeblood of FTD. We continue to support our floral network through our innovative spirit and commitment to raising the awareness of giving flowers. New products and technology solutions are designed to help you increase revenue and drive local business to your shop.
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Hex Code
Color name
RGB
HSL
CMYK
#FFFDF8
Quarter Pearl Lusta
255, 253, 248
43, 100, 99
0, 1, 3, 0
#C6C5C0
Gray Nickel
198, 197, 192
50, 5, 76
0, 1, 3, 22
#3C4619
Thatch Green
60, 70, 25
73, 47, 19
14, 0, 64, 73
FTD is a floral brand with a history of more than 100 years, built around quality, creativity and worldwide flower delivery. Its network of member florists is central to the business, and FTD supports these local shops with products, services and tools intended to help them grow and serve customers.
For florists, FTD offers technology solutions including Mercury order-entry and point-of-sale tools, website and online marketing services, bookkeeping functions, delivery tools and business listings. Its services also include credit card processing, the FTD Flower Exchange, delivery support and programs for handling local and international orders. Members can use the Product Recipe Catalog and online search tools to find recipes, product images, dimensions, container details, substitution guidance and fulfillment tips.
FTD also provides education through business and design courses, webinars, training and its FTD University resources. Quality programs, delivery confirmation guidance, promotional materials and industry partnerships further support member businesses. Through membership, FTD aims to help florists strengthen operations, improve skills, increase revenue and build local business while keeping the tradition of giving flowers visible.
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What are Mercury Network's brand colors?
The Mercury Network color palette uses the hex codes #FFFDF8, #C6C5C0 and #3C4619.
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