FUBUKI is a brand that offers the lightest winter boots you'll ever come across. Founded in Niseko, Japan by Swedes and cultivated by an international snow-loving community, FUBUKI has gained global acclaim in the snowsports industry. What sets FUBUKI apart is its dedication to creating durable, warm, waterproof boots that are anything but boring and heavy.

The story of FUBUKI began when the founders, Kalle Norman and Christofer Ljunggren, discovered unique, unbranded, waterproof winter boots in Hokkaido, Japan. These boots caught the attention of everyone with their vibrant colors and unbelievably light footsteps. Recognizing the potential, Kalle imported the boots and quickly sold out.

Later, with Christofer's expertise in design and branding, FUBUKI officially launched in 2019. Despite facing challenges such as a typhoon and the Covid-19 pandemic, FUBUKI has persevered and now offers its fun, funky, and colorful boots in over 120 stores across 13 countries. Kalle and Christofer's passion for skiing and their connection to the outdoor industry drive their commitment to FUBUKI.

These boots not only provide comfort but also reflect a culture of personal expression and interpretation on winter's blank canvas. Choose FUBUKI and confidently carve your own tracks with these innovative winter boots