The brand promises an inbox without advertising, tracking or data mining, positioning email as both a practical service and a statement. Access is limited, with a first phase capped at 10,000 accounts; users can redeem an invite code, request an invitation or explore available plans.

Paid subscriptions are offered in Core, Edge and Apex tiers, with monthly and yearly billing. Features vary by plan and include mail storage, attachment capacity, exclusive invites, webmail, POP and IMAP access, mobile sync, unified inbox, calendars, contacts and tasks. Higher tiers add file storage, online office tools, scheduled sending, email recovery and optional end-to-end encryption. Users can also choose premium usernames, while Identity Lock helps prevent confusing look-alike addresses and typos.

Security features include TLS and at-rest encryption, antivirus, antiphishing and spam protection. The service says its servers are based in Germany, are ISO 27001 certified, and operate under GDPR compliance.