Fugensha is a celebrated brand established in 2020 to commemorate the 70th anniversary of Watanabe Art Printing Co., Ltd. The brand aims to enrich the cultural landscape of photography and print publishing through initiatives like the Fugensha Photography Award. This prestigious competition seeks to support artists by recognizing their work and facilitating the publication of photography books, thereby enhancing the history of photographic expression.

Fugensha offers a platform for both established and emerging photographers, featuring an annual competition that culminates in a grand prize of a photography book publication, including an exhibition of the winning work. Participants can also win special jury awards, showcasing a diverse range of photographic themes and techniques. The brand emphasizes accessibility in the arts, inviting entries from artists of all backgrounds, whether professional or amateur. Additionally, Fugensha provides resources such as exhibition spaces and digital printing services, further supporting the growth and visibility of photographic artists.