Fujikawa Machizukuri Co., Ltd. is a forward-thinking third-sector company established in September 1998 to manage and operate Fujikawa Rakuzan, a picturesque roadside station that opened in March 2000. Nestled alongside the stunning views of Mount Fuji, a UNESCO World Cultural Heritage site, and the crystal-clear Fujikawa River, this vibrant hub attracts over 3.5 million visitors annually.

Fujikawa Rakuzan offers a variety of experiences including dining options, shopping, and an impressive planetarium, along with event spaces and an array of local specialty products. The facility is strategically located for convenient access via the Tomei Expressway and local roads. Emphasizing community engagement and cultural enrichment, the company organizes events and initiatives aimed at promoting regional development.

As a key gateway to Fujikawa City, Fujikawa Rakuzan plays a crucial role in city promotion while fostering connections between locals and visitors alike, making it one of the leading roadside stations in Japan.