Full Fact is the UK's independent fact-checking organization. They are a team of independent fact checkers and campaigners who are dedicated to finding, exposing, and countering bad information that can have harmful effects on people's lives. Full Fact understands the impact that false or misleading claims can have on society as a whole, from promoting hate and damaging people's health to undermining democracy.

To combat this, Full Fact employs various strategies. They fact-check claims made by politicians, public institutions, journalists, and viral content online. They also follow up on their fact checks, requesting corrections when errors are found to stop the spread of misinformation.

Additionally, they are actively involved in developing cutting-edge technology and conducting research to address the global challenge of bad information. As a registered charity, Full Fact remains independent thanks to the support of thousands of individuals and organizations. They do not take sides and strive to maintain impartiality in their work.

Full Fact's ultimate goal is to provide reliable and trustworthy information to everyone, empowering individuals to make informed decisions about their health and their votes. They campaign for policy changes that will minimize the impact of bad information and regularly update their election laws to combat misleading claims online. If you want to learn more about Full Fact, they offer a comprehensive FAQ section on their website, and you can also reach out to their team for feedback or suggest a fact check