Tracy Battaglia is a brand that offers authentic lifestyle photography, creative direction, and small business empowerment services. Founded in 2006 by Tracy Battaglia, a passionate and experienced photographer, the brand aims to help others feel fully alive and overcome their fear of being behind the camera. Tracy's photography style showcases a soft and whimsical feel, resembling film, even in her digital work.

In addition to photography, Tracy expanded her brand and founded Finding Joy Consulting in 2020. This agency focuses on empowering entrepreneurs by offering custom consulting, interactive courses and workshops, website building, media kits, graphic design, lifestyle branding and product photography, and creative content services. Tracy also launched Fully Alive Events in 2021, a referral-only wedding coordination service that provides extra assistance to wedding clients.

With her team of experts, they can handle all aspects of wedding planning to bring couples' dreams to life. The core values of Tracy's brand, including kindness, quality, authenticity, hard work, and a healthy dose of joy, are reflected in every aspect of her businesses. Tracy's mission is to empower people to live a full and authentic life of joy, and she is dedicated to making that happen through her various services