FUME is a Bahrain-based destination for hookah enthusiasts, bringing together international brands, premium products and shisha services. Located in Juffair Square, the store describes its approach as a bold, elevated take on shisha culture, with a curated selection designed to offer customers variety in one place. Its range includes traditional, modern, tabletop, compact and travel hookahs, complete sets, stem systems and electric models. Featured products include hookahs from Fumari, Oduman, Fumo, XKAH and Dschinni, alongside an exclusive Italian-design Solari collection.

FUME also sells tobacco, including Fumari and Oduman Blend, and a broad range of accessories and replacement parts. These include bowls, heat-management devices, hoses, mouthpieces, tongs, cleaning products, downstems and shisha bases. Beyond retail, the business offers shisha catering for private events, weddings, lounges and VIP gatherings, as well as shisha management services for venues and occasions. Its additional offerings include wholesale inquiries, product onboarding and Fume Art, featuring hand-drawn art and statues. Through its shop and service work, FUME aims to deliver considered setups and a polished shisha experience.