Fundación JR Guillén is a renowned brand that promotes the development and improvement of the Andalusian olive sector while emphasizing the importance of olive oil. Founded in 2011, the foundation strives to bridge the gap between rural and urban communities, with a special focus on the world of olive farming. Their goal is to enhance the visibility of this industry within and beyond borders, support the training and skill development of professionals in the sector, and collaborate on research and innovation projects.

Additionally, the foundation is dedicated to improving the living conditions of vulnerable individuals. They offer a range of services, including educational programs for school children, initiatives aimed at promoting oliviculture and olive oil production processes, and access to their world-renowned oleotourism center, located at the Hacienda Guzmán in La Rinconada, Sevilla. Engage with Fundación JR Guillén to explore the rich heritage and culture of the olive sector and take part in their efforts to advance this vital industry