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Hex Code
Color name
RGB
HSL
CMYK
#D8720B
Christine
216, 114, 11
30, 90, 45
0, 47, 95, 15
#AA5B0F
Fiery Orange
170, 91, 15
29, 84, 36
0, 46, 91, 33
#F9F9F9
Alabaster
249, 249, 249
0, 0, 98
0, 0, 0, 2
FUNdamentals Shooting Academy is a basketball training brand based in Bowling Green, Kentucky. Founded in 2024 by former college sharpshooter Shawn Savage, the academy helps aspiring athletes improve their shooting through personalized coaching and a strong focus on fundamentals. Training covers footwork, shooting form, release, and consistency, with instruction designed to help players build reliable mechanics, accuracy, and confidence on the court.
Players can choose a single one-hour session for $35, a five-session package for $150, or a ten-session package for $250. Each session provides individualized guidance informed by a prior consultation and tailored to a player’s goals and skill level, from beginner to experienced. The academy’s approach combines focused practice with attention to the physical and mental aspects of shooting, helping athletes develop repeatable techniques under different conditions. Testimonials from players associated with high school and college basketball describe Coach Savage’s knowledge of shooting mechanics, ability to connect with athletes, and emphasis on hard work and development.
Brand industry
Sports
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How do I download the FUNdamentals logo?
The FUNdamentals logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are FUNdamentals' brand colors?
The FUNdamentals color palette uses the hex codes #D8720B, #AA5B0F and #F9F9F9.
The FUNdamentals name, logos and brand assets are trademarks of FUNdamentals and its affiliates. Brandfetch isn't affiliated with or endorsed by FUNdamentals. Their use is subject to FUNdamentals's brand guidelines.