Funkelpferd

Funkelpferd is a horse-care brand founded in 2024 by Maren Vögele, a horse enthusiast whose background combines chemistry, product development and quality management with training in equine physiotherapy, hoof care and riding instruction. The brand aims to offer practical, thoughtfully developed products with quality ingredients, responsible packaging and fair prices.

Its range covers coat care, supplements, insect protection, hoof care, leather care and accessories. Products include natural mane and tail sprays in several scents, refill packs, horse shampoo and hoof oil, as well as grain-free mineral feed, zinc and herb pellets, and treats. Bundles bring together selected grooming products and supplements.

Funkelpferd emphasizes refillable and reusable packaging to reduce waste. The company says its spray refills can save more than 80 percent of plastic, while its feed and treat pouches use recyclable mono-plastic. Customers can also find practical items such as personalized treat tins, seasonal accessories and gift vouchers. The brand shares horse-care and feeding tips through its Instagram community and offers expert advice, quick delivery and free shipping on orders over €50.