Fureeze

Fureeze is an Australian pet nutrition brand offering targeted cat supplements and freeze-dried treats. Its treats are made in Australia from ethically sourced ingredients, including produce from local farmers, and the range features proteins such as quail, wallaby, possum, crocodile, emu, mutton bird and southern rock lobster. The freeze-dried range is currently available in Australia only because of biosecurity restrictions.

Fureeze’s daily cat supplements are designed to support skin and coat condition, dental hygiene, digestion, urinary health and furball management. Products include fish and krill oil, taurine and probiotics, dental care, and kidney hydration supplements. Formulas were developed with input from researchers at the University of Melbourne, with ingredients selected for specific nutritional purposes. Single-serve sachets make daily feeding and dosing straightforward, while manufacturing takes place in facilities operating under HACCP food safety and GMP standards. Since 2021, Fureeze reports serving more than 60,000 customers and building a network of over 300 retail partners worldwide. Its products are available through its online shop and retail partners.