Fur Free Retailer is a platform that helps consumers find companies committed to being fur-free. Its searchable directory features 1,695 retailers and brands, allowing visitors to browse verified options and filter results by country, business category and listing order. Categories include fashion companies, online shops, vintage stores, magazines and other retailers. The directory spans a wide range of labels and businesses, from fashion and footwear brands to boutiques and specialist shops.

For retailers, Fur Free Retailer provides a dedicated page and an opportunity to join the initiative. The platform also invites people to sign up for its community and learn more about animal cruelty in the fur industry and the choice to go fur-free. Its news section shares updates on brands making fur-free commitments, including a feature on more than 120 brands pledging to go fur-free in China. Through its directory, educational content and retailer outreach, Fur Free Retailer connects shoppers with fur-free businesses and encourages the fashion industry to move away from animal fur.