Unclaimed brand
Flying today is too cheap because part of the price is paid by others: local communities, nature, and future generations. Future Friendly Fund exists to change that. Who we are Future Friendly Fund is an independent non-profit fund that channels money into projects at the crossroads of travel, true pricing and innovation in aviation and nature. We were founded by travel entrepreneurs who believe that if you fly, you should pay the real price – including hidden environmental and social costs – and that this extra money must be used wisely. True pricing as a lever for change True pricing is at the heart of what we do. We work with partners who: *calculate the true price of flying * help travellers and travel companies see this real cost * use the extra contribution not as “compensation”, but as targeted funding for structural change What we invest in Funds raised through true pricing and voluntary contributions flow into: * cleaner aviation technology such as electric and hydrogen concepts * nature and biodiversity restoration, often with a revolving model so capital can be reused Our goal A future where: *the ticket price reflects the real impact of flying * those who fly more, contribute more * aviation becomes cleaner while nature and communities become stronger
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Hex Code
Color name
RGB
HSL
CMYK
#007EA7
Deep Cerulean
0, 126, 167
195, 100, 33
100, 25, 0, 35
#2B6CB0
Cerulean Blue
43, 108, 176
211, 61, 43
76, 39, 0, 31
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Future Friendly Fund is an innovative organization dedicated to creating a sustainable future for our planet. The brand focuses on addressing the hidden costs of air travel related to climate change and air pollution. By promoting the concept of paying the true price of flying, it raises awareness about the environmental impact of air travel and fosters contributions towards cleaner aviation and stronger biodiversity.
The Future Friendly Fund enables travelers to offset the real costs of their flights, which are often obscured in ticket pricing. Through donations, the brand invests in emission-free aircraft, the restoration of natural ecosystems, and equitable returns for farmers and entrepreneurs. Their mission emphasizes the importance of advancing innovation in the aviation sector while prioritizing environmental protection. The brand also engages its audience with educational content, quizzes, and transparency regarding its impact and goals. With a commitment to promoting a healthier planet, Future Friendly Fund is at the forefront of sustainable aviation initiatives, inviting individuals to be part of a change for a better tomorrow.
Brand industry
Travel and Tourism
Company type
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Year founded
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Company size
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True-cost-of-flying contributions
Zero-emission aviation innovation
Electric flight development
Biodiversity restoration projects
Regenerative agriculture funding
How do I download the Future Friendly Fund logo?
The Future Friendly Fund logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Future Friendly Fund's branding look like?
The compact FUTURE FRIENDLY FUND wordmark stacks narrow uppercase lettering, with FUTURE in dark navy and FRIENDLY FUND in bright blue, giving the name a distinctive two-tone lockup. The visual system uses bold geometric headline lettering and clean sans-serif supporting text, pairing deep navy and blue with white space and soft green highlights; expansive landscape and nature photography grounds the layouts in biodiversity and travel.
What are Future Friendly Fund's brand colors?
The Future Friendly Fund color palette uses the hex codes #007EA7, #2B6CB0 and #FFFFFF.
The Future Friendly Fund name, logos and brand assets are trademarks of Future Friendly Fund and its affiliates. Brandfetch isn't affiliated with or endorsed by Future Friendly Fund. Their use is subject to Future Friendly Fund's brand guidelines.
