Farmers Weekly is a renowned brand committed to tackling food fraud and ensuring food safety in the meat sector. In response to their special investigation that unveiled alarming incidents of food fraud and safety breaches at a major British meat processor, Farmers Weekly launched the Meat: Our Expectations campaign. The campaign aims to eliminate criminal activities in the meat industry.

It commenced with four key goals: establishing an independent whistleblowing line, verifying the mass balance of British meat, addressing the time gap before auditors enter factory floors, and making digital record-keeping mandatory. Farmers Weekly has convened a roundtable with various stakeholders, including farming unions, food processors, retailers, consumer groups, crime experts, and regulators, to discuss and refine recommendations. These recommendations will be consolidated in a Charter for Change, to be signed by major players in the industry and presented to policy makers.

Farmers Weekly's campaign has gained significant traction, with regulators and industry bodies actively considering their recommendations, furthering their aim of creating a more transparent and accountable meat sector