Feixiang Qifu is a digital enablement platform focused on China’s gifting and promotional products industry. It helps gift businesses modernize operations, expand online sales, improve efficiency, and grow revenue through software, project services, and supply-chain access. Its offerings include an all-scenario e-commerce SaaS system, a digital coupon and card platform, points-based marketing malls, employee-benefit and procurement malls, installment shopping malls, and customized online stores. Merchants can use templates, analytics, redemption features, marketing tools, and drop-shipping services.

The company also provides customer-success support, covering requirements analysis, solution design, implementation, store operations, product sourcing, training, project management, after-sales service, and performance reviews. Its digital supply-chain platform connects clients with more than 100,000 physical products from mainstream e-commerce platforms, selected virtual products such as memberships, vouchers, gift cards, movie tickets, fuel cards, and mobile top-ups, and merchants’ own goods. Feixiang Qifu develops solutions for banking loyalty programs, customer benefits, government and enterprise welfare, group procurement, and retail channel incentives. It is operated by Hangzhou Feixiang Qifu Network Technology Co., Ltd.