GA4BigQuery

GA4BigQuery is an educational resource for people who want to work directly with Google Analytics 4 data in BigQuery. Its digital guide offers practical examples, tutorials, and reference material for querying and analyzing GA4’s raw data export, with topics ranging from acquisition, traffic, ecommerce, landing pages, devices, and user retention to attribution, funnels, and customer journeys. Visitors can explore guidance on setting up the GA4-to-BigQuery link, understanding export schemas, writing and improving SQL, and building reports and dashboards with tools such as Looker Studio.

The site also covers broader data warehousing tasks, including importing Google Ads and other marketing data, joining analytics data with CRM or search metrics, and managing data transfers. Additional resources address BigQuery costs, quotas, table recovery, consent mode, dimensions, metrics, and common differences between BigQuery results and GA4 reports. Alongside free tutorials, GA4BigQuery provides a newsletter, videos, an SQL course, FAQs, and partner resources, helping analysts and marketers develop skills for making more flexible use of analytics data