Gabela.bg is an online retailer specializing in clothing, footwear, accessories and everyday essentials for babies and children. Its collection includes clothes for babies and older boys and girls, shoes, socks, hats, towels and robes, alongside toys such as plush and wooden toys, dolls, construction sets and ride-on toys. Families can also shop for nursery furniture and equipment, bath products, baby-care items, feeding supplies, diapers, cosmetics, strollers, bicycles, scooters, walking aids and car seats for different age ranges.

The store brings together more than 10,000 items, with new products and discounted selections featured online. Gabela.bg says it has more than ten years of experience and offers customer support by phone and email to help shoppers choose products. Orders are carefully packed and delivered with an option to inspect and test the parcel. Customers have 14 days to return an unwanted purchase for a refund, and the site lists several payment and delivery options.