Gallery Direct

Gallery Direct is a fine-art gallery based in Sandton, Johannesburg, South Africa, connecting African artists with collectors in South Africa and around the world. Its focus is contemporary African art, with a mission to uplift local talent and share the richness and diversity of African creativity with a global audience. The gallery works directly with established and emerging artists, offering original artworks and limited editions rather than mass-produced pieces. Each work is hand-selected for its authenticity, provenance and artistic quality, and reflects the artist’s identity, culture and storytelling through a range of styles and media.

Gallery Direct’s services include sourcing, presenting and custom framing fine art. Its curator, Jade Steele, and the gallery team provide personalized guidance for first-time buyers, experienced collectors and interior designers seeking artwork for a collection or space. The gallery also serves collectors and trade partners, helping them access distinctive, meaningful works by African artists. Through its carefully curated catalogue and direct artist partnerships, Gallery Direct aims to create lasting connections between artists, their work and the people who collect it.