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Hex Code
Color name
RGB
HSL
CMYK
#1515CC
Persian Blue
21, 21, 204
240, 81, 44
90, 90, 0, 20
#0B70AF
Denim
11, 112, 175
203, 88, 36
94, 36, 0, 31
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of the Alibaba Group since 2016, Lazada leverages advanced technology and robust logistics to deliver a comprehensive shopping experience. The platform connects consumers with an extensive selection of brands and sellers, aiming to serve 300 million customers by 2030.
Lazada offers several key services, including LazMall, the largest virtual mall in Southeast Asia, featuring over 32,000 international and local brands, ensuring product authenticity and reliable delivery. The Lazada Marketplace empowers retailers by providing access to millions of consumers, as well as a suite of supportive services including secure payment options and marketing analytics. Furthermore, Lazada’s cross-border capabilities allow local brands to reach international markets while delivering quality products swiftly, thanks to Alibaba’s superior logistics. With a commitment to innovation, Lazada continues to redefine the retail landscape in the region.
Brand industry
E-commerce and Shopping
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