Games London is on a mission to make London the games capital of the world. They recognize that London is an incredibly diverse and creative city, and they aim to showcase the talent, art, creativity, and culture within the games and interactive entertainment sector. Their year-round program supports local businesses, engages with investors and funders through trade missions, and organizes the world's largest games festival.

Games London's program includes the annual London Games Festival, attracting 100,000 visitors each year. They also host inbound and outbound trade missions, bringing new funders to London and attending events like Slush in Helsinki, Finland. Additionally, they provide training and support to games studios in the city and connect games creators with funders.

Their efforts have resulted in significant success stories, such as a London games studio raising over £4m after attending a trade mission and a Brighton-based studio completing a funding round after participating in Games Finance Market. Games London has been praised for its inclusivity, networking opportunities, and support for the early stage games community in London. With a track record of generating business for London and attracting thousands of visitors to the London Games Festival, Games London is making a significant impact on the games industry in the city.

They continue to level up London's game company founders and help them thrive in the global market