Biedronka

Gang Biedroniaków is a family-oriented promotional brand created by Biedronka, bringing everyday groceries, shopping items and store essentials to life as a lively cast of characters. The group includes Arbuz Artek, energetic and sociable; Lodówka Lucynka, a cool-headed organizer; and Kasa Kasia, a quick, numbers-savvy checkout team player. Food characters such as Sushi Sara, Pizza Paola, Burger Bogdan and the mischievous Ogórki Oskarki add humor and personality, while figures including Koszyk Karol, Skaner Sylwek and Ciężarówka Czesia reflect the shopping experience.

The campaign offers collectible plush characters, books and related activities, including a Roblox game and a quiz in the Biedronka app. Customers can collect stickers through qualifying purchases, with extra stickers available for using a registered Moja Biedronka card or app, buying fruit and vegetables, or choosing selected promotional products. Stickers can be collected on a physical card or in the app and exchanged for campaign rewards, subject to the published rules and availability. The initiative combines playful storytelling with a store-based loyalty promotion.